As part of Gatorade’s Super Bowl XLVIII experience, Mode Adjust created a presentation experience brought to life on a 9ft tall by 64ft wide screen. I aided in the project from concept through delivery. The size of the screen presented us with great opportunities to play with scale. We had moments of athletes on screen, life sized, standing next to the presenters; and other moments when graphics or athletes could utilize the whole 64ft width of the screen. The end result was a 40 minute long life sized - and sometimes larger than life - presentation consisting of everything of live action, vfx, 3D and motion graphics, combined with interaction on the part of the presenters.
Gatorade Super Bowl XLVIII
Gatorade Super Bowl XLVIII larger than life presentation.