I concepted and created the EA Sports logo animations - in collaboration with a small team at, and under the creative direction of, Cinco Design - to be used in the 2015 releases of EA Sports games and promotional packages. Multiple versions of logo animations were created for Madden '15, NBA Live '15, NHL '15, FIFA '15, PGA Tour, and UFC game franchises. The team at Cinco included Carlos Maya (designer), YuChia Kao (3D designer), David Cipriano (Creative Director), Eryn Murrie (Producer), and Wendy Bryant (Producer).
Below is an example of the EA Sports franchise logo animations, as well as a collage of various elements created for the overall brand package.
Below is an example of the EA Sports franchise logo animations, as well as a collage of various elements created for the overall brand package.