Reese’s Whipps: Admit

For this quick fifteen second spot - produced at Digital Kitchen - I created the animation of the wrapper wrapping around the bar. Although the animation lasts only about a second, completing the animation took a fair amount of time. I used Maya for building and animating the wrapper and After Effects for compositing it. It was important that the wrapper animation felt purposeful and not forced. Through careful posing of each position and an attention to timing and movement I was able to achieve the desired effect. I had great guidance along the way from Colin Day, the creative lead on the project. Will Frohn also did a great job compositing and animating the rest of the spot.