Nike+ SportBand

This piece was created to help introduce runners to the Nike+ SportBand - Nike’s creative new way to track your runs.  The video was showcased in retail environments during the launch of the SportBand.  I modeled the Nike+ Sensor and had 3D models of the SportBand and packaging provided to me.  The shoe came to me as a few different models which I meshed together to create a nondescript Nike+ enabled shoe.  The 3D animation, lighting, texturing/shading, and rendering were all handled by myself while all of the compositing and title animation was handled by Marshall Bex.  Marshall Bex also served as art director for this project.